Turn rough interests into one idea worth testing.
Idea Origination is the starting point when you do not know exactly what to build. It uses your interests, skills, people you understand, and constraints to suggest three directions and one practical first idea. It does not validate the idea yet. That happens in the Pressure Test.
This creates your Seed Idea Brief.
The recommended or selected idea can be sent directly into the Idea Pressure Test and saved on this device. No account or cloud database needed.
Give enough context to avoid generic ideas.
You are not filling out a life audit. You are giving Launch Lab enough raw material to find one reachable customer, one repeated problem, and one small first test.
Your direction options.
Generate a Seed Idea Brief, then select the direction you want to pressure-test.
Want to use ChatGPT, Claude, or Gemini first?
Launch Lab can turn your answers into a clean prompt. Paste it into your own AI, then use the returned fields in the Idea Pressure Test.
Not a side-hustle list
The output should be a few grounded directions, not a dump of generic business ideas.
Built for proximity
The strongest first ideas usually come from people, businesses, or problems you already understand.
Designed to hand off
The recommended idea creates the fields needed for the Idea Pressure Test.